Taking Fun Seriously

ABOUT

For most of my career, I lived fast — running packed venues, building nightlife brands, leading teams, and chasing growth like it was the only goal. And truthfully? I loved it.

But somewhere in the hustle, I felt the weight — literally and figuratively. I wasn't taking care of myself, and it caught up with me. So I hit pause and made a move that changed everything: I chose Bali.

What started as a change of scenery became a complete reset. I didn't just lose 80 pounds (35 kg) — I rewired how I live. I fell back in love with real food: simple, natural, joyful. I've always loved eating (that hasn't changed), but now I make smarter choices.

That passion extends beyond the table. I’ve developed my own standardized recipes and kitchen systems, just for the joy of it. I cost out my own meals, treat my home kitchen like a restaurant operation, and even design daily water recipes to support energy, digestion, and balance. It's part of the same philosophy: crafting experiences that feel good in the moment and even better after.

That shift shapes everything I do today — creating experiences that are nourishing, memorable, and deeply considered.

Whether it's finding the hidden beach, securing the impossible reservation, or connecting you with local artisans, I help turn ordinary moments into extraordinary stories.

And years of stand-up have sharpened my ability to read a room, connect across cultures, and find that perfect moment of timing — skills that flow into my hospitality and travel work every day.

Because great hospitality, meaningful travel, and unforgettable comedy share the same DNA: they're simple, honest, and crafted with care.

I still love building things and seeing businesses grow. I just see it differently now. Not empty hustle, but experiences that last — and choices that feel good long after the moment passes.

If you're building something that matters, I'd love to be part of it.

CV

LinkedIn Profile:  https://www.linkedin.com/in/fritzgheen/

FRITZ GHEEN

Hospitality Executive | Revenue Optimization Specialist | F&B Operations Leader | 10+ Years Indonesia & SE Asia

EXECUTIVE SUMMARY

Results-driven hospitality executive with over a decade of experience spearheading multi-million-dollar revenue growth, operational excellence, and award-winning guest experiences across Indonesia and Southeast Asia. Demonstrated expertise in P&L management, revenue forecasting, and market penetration strategies that consistently exceed KPIs. Proven track record of leading cross-cultural teams, optimizing business operations, and delivering exceptional F&B and bespoke travel experiences. Skilled in high-volume venue management, customer-centric service delivery, and data-driven decision-making. Passionate about leveraging AI-powered analytics and emerging technologies for operational efficiency and revenue maximization. Possesses comprehensive understanding of APAC market dynamics, localized operations, and evolving consumer preferences. Experienced in driving post-pandemic recovery strategies and positioning venues for sustained growth in dynamic tourism markets.

KEY SKILLS AND EXPERTISE

Financial Management & Analysis

• P&L Ownership & Budget Forecasting

• Cash Flow Management & Working Capital Optimization

• RevPAR & ADR Maximization Strategies

• Cost Control & Margin Enhancement

• Financial Performance Analytics & ROI Tracking

• Inventory Valuation & Food Cost Management

Marketing & Revenue Generation

• Dynamic Pricing & Yield Management

• Omni-channel Marketing Campaign Development

• CRM Implementation & Customer Segmentation

• SEO/SEM & Conversion Rate Optimization

• Social Media Strategy & Content Marketing

• Email Automation & Loyalty Program Management

Operational Leadership

• Cross-Cultural Team Leadership (Western & Eastern business integration)

• High-Volume Service Environments (5,000+ monthly guests)

• Food & Beverage Excellence & Menu Engineering

• Property Management Systems & Technology Integration

• SOP Development & Quality Assurance Frameworks

• Crisis Management & Business Continuity Planning

PROFESSIONAL EXPERIENCE

Hospitality & Travel Consultant

Multiple Clients | Indonesia & Philippines | 2023 – Present

Strategic Hospitality Consulting

• Designed multi-channel revenue growth strategies for resorts, restaurants, and nightlife venues across Indonesia and Southeast Asia.

• Crafted data-driven promotional campaigns to increase guest engagement and boost customer spending.

• Consulted on F&B concepts and guest experience strategies, blending local authenticity with international standards to enhance venue identity and market positioning.

• Provided hands-on operational consulting, focusing on inventory control, cost efficiency, and service excellence.

• Guided owners and operators in brand storytelling and customer journey design, ensuring cohesive touchpoints across the guest experience.

• Integrated AI tools and Notion-based management systems for smarter workflow automation and team coordination.

• Helped develop clear SOPs and staff training protocols to improve service consistency and operational efficiency.

• Offered marketing advisory with an emphasis on direct bookings, organic reach, and reducing reliance on OTAs.

• Acted as a sounding board for venue owners, providing strategic counsel from menu pricing to customer service escalation paths.

Luxury Travel Experience Development

• Developed bespoke, high-end travel experiences across Bali and Southeast Asia, specializing in private villa stays, luxury liveaboards, and off-menu cultural experiences.

• Focused on hand-crafting experiences, including custom events and personalized itineraries for discerning travelers.

• Built trusted vendor relationships with private chefs, boat operators, villa owners, and tour providers to ensure seamless execution and premium service.

• Prioritized customer intimacy by acting as both planner and concierge, managing communications and expectation setting personally.

• Created internal systems for trip management and supplier coordination, ensuring quality control at every stage.

General Manager

de Hooi | Pondok Indah, South Jakarta | 2013 – 2021

• Transformed de Hooi into Jakarta's premier nightlife destination, scaling annual revenue from $500K to $1.2M+ (140% growth).

• Led cross-functional team of 30 across front-of-house, kitchen, and operations, serving 5,000+ monthly patrons with 92% satisfaction rating.

• Conceptualized and executed high-margin promotional campaigns that delivered increase in weekday occupancy and repeat visit rate.

• Cultivated exceptional customer experiences, establishing de Hooi's reputation as "your favorite pair of jeans."

• Maintained comprehensive P&L responsibility, optimizing inventory turnover and reducing COGS through strategic vendor negotiations.

• Spearheaded venue renovation initiatives and brand refreshes

• Recipient of Now Jakarta's Best Live Music Venue award (2018, 2019) and Top 10 F&B Destination recognition.

• Navigated pandemic disruption through innovative pivots.

EDUCATION

University of Minnesota

Bachelor of Arts, Finance & English | 1999

Bali AI Bootcamp

Certificate, Business Track | 2024

CERTIFICATIONS, SYSTEMS & ONGOING LEARNING

AI for Business Efficiency: Practical Applications of AI in Hospitality Management

Applying AI-driven tools for predictive analytics, customer personalization, operational forecasting, and automated workflows to enhance guest experience and revenue streams.

Google Ads: Digital Marketing for Hospitality and Travel Sectors

Specialized in crafting targeted campaigns to drive direct bookings, optimize cost-per-click, and reduce reliance on OTAs for lead generation and sales conversion.

Notion Systems Architecture: Workflow Automation for Operations and Team Management

Designed scalable, cloud-based operational systems to manage SOPs, task delegation, supplier coordination, and real-time reporting across multi-site hospitality operations.

SEO/SEM Optimization for Hospitality Businesses (Google Digital Garage):

Leveraged organic and paid search strategies to improve venue visibility, drive traffic to direct booking platforms, and enhance overall digital presence for hospitality brands.

Point of Sale (POS) Systems Implementation & Management

Hands-on experience overseeing the implementation and optimization of leading POS platforms, including Raptor POS, Qasir POS, and Oracle Micros, focusing on sales tracking, inventory management, and operational reporting.

LANGUAGES

English - Fluent

Bahasa Indonesia - Intermediate

ASSOCIATIONS

AmCham - American Chamber of Commerce, Indonesia

USIndo - United States + Indonesia Society

JFCC - Jakarta Foreign Correspondence Club

Philadelphia native.  

Super Bowl Champion Eagles fan.